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Schonberger, Richard J. ListingsIf you cannot find what you want on this page, then please use our search feature to search all our listings. Click on Title to view full description
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Schonberger, Richard J.
Building a Chain of Customers : Linking Business Functions to Create the World Class Company
Hutchinson Business Books, London, 1990 0 09 174599 3 / 9780091745998
First Edition, Cloth, Fine, Fine
349pp inc many photos, graphs, tables and charts and index - The author puts forth his belief that the four main aspects of business - marketing, finance, production and design - as the blurb puts it, "form a continuous chain of customers that links with the most important customers of all - the ones that buy the product or service." I've no idea what that means, but if you do, then this book could be just the thing for you. Book and DJ are immaculate. A large and heavy volume which may require additional shipping cost.
003890
Price:
9.99 GBP
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